- Development
Date
24 July, 2025
Client
Al Ajeen
Category
Development
Location
Muscat, Oman
A location-based content marketing project delivered during the Khareef season in Salalah (Dhofar). The goal was to capture real, on-ground visuals to translate the authentic feeling of the destination—lush nature, weather, and seasonal atmosphere—into high-performing digital content.
Challenge & Solution
Travel and production logistics due to Salalah’s distance Aligning the client on the value of on-location content creation Dependence on seasonal weather conditions for the right visuals
- Research
- Concept Design
- Implementation
Our Process
Planning and executing outdoor filming in signature Khareef locations Creating content ideas tailored to the climate, scenery, and seasonal mood Targeting a highly relevant local audience in Dhofar
Result Driven
Reached an engaged audience within Dhofar Governorate Increased interaction due to authenticity and real location storytelling Enhanced brand perception by linking the brand with seasonality and nature
- Branding and identity
