- Development
Date
25 March, 2022
Client
Aania Company
Category
Marketing Tools
Location
Muscat, Oman
A marketing activation to promote premium melamine homeware while overcoming the common misconception that it is plastic. We positioned the product through creative, indirect education—highlighting durability, lightweight performance, and daily usability—without reducing perceived quality.
Challenge & Solution
Widespread assumption that the product is plastic Educating customers while maintaining a premium feel
- Research
- Concept Design
- Implementation
Our Process
Street interviews and public Q&A content for social proof Demonstration-style filming to show durability, light weight, and practical use Website recommendation for direct online sales Business model shift from B2B to B2C, including client training and operational support
Result Driven
Increased customer trust and product credibility Launched a direct online sales channel Built a long-term marketing partnership for over 3 years
- Branding and identity
- Content strategy for social media
