Play Media

Date

20 April, 2025

Client

Assafa Foods

Category

Development

Location

Muscat, Oman

A results-driven digital marketing and social media campaign designed to boost A’saffa Foods’ visibility in the GCC region, leveraging Oman’s flower season in Jebel Akhdar as the campaign’s core visual and storytelling asset.

Challenge & Solution

Remote filming location (Jebel Akhdar) far from Muscat Tight deadline: full execution in less than one week Styling and coordinating traditional outfits representing multiple Gulf countries Delivering production within a short, seasonal window

Our Process

Campaign concept built around the flower season and location storytelling Fast-paced scheduling and professional time management Wardrobe styling tailored for each GCC country’s cultural identity Full production: filming, logistics, and post-production delivered on a rapid timeline

Result Driven

Campaign promoted in Oman and GCC markets Video distribution through YouTube Ads and Google Ads Reached approximately 2.5 million views